The Tour de Fat from New Belgium Brewing Co. is rolling into town this Saturday. This event is all about demonstrating societal benefits of bikes over cars. The traveling bike festival will hit 15 cities this summer, bringing parades, circus acts, prizes, music, and beer.
D.C.'s Tour de Fat will kick off with a bike parade this Saturday, leaving from Yard's Park and touring the city. The rest of the festival, including music from the famous Mucca Pazza marching band, will be held at Yard's Park. There is also going to be a car trade-in, where someone who is willing to hand over the keys to their car will be given a new bicycle for commuting.
This is the 5th year of Tour de Fat, and they hope to drive their message even deeper this year. I am very interested to see what they say and if they can reach people who aren't already bicycle converts!
This event is put on by New Belgium Brewing Co, a company passionate about environmental stewardship and sustainable business practices. They believe that (from their website) in order to be good to the environment, the company ought to:
D.C.'s Tour de Fat will kick off with a bike parade this Saturday, leaving from Yard's Park and touring the city. The rest of the festival, including music from the famous Mucca Pazza marching band, will be held at Yard's Park. There is also going to be a car trade-in, where someone who is willing to hand over the keys to their car will be given a new bicycle for commuting.
This is the 5th year of Tour de Fat, and they hope to drive their message even deeper this year. I am very interested to see what they say and if they can reach people who aren't already bicycle converts!
This event is put on by New Belgium Brewing Co, a company passionate about environmental stewardship and sustainable business practices. They believe that (from their website) in order to be good to the environment, the company ought to:
- Lovingly care for the planet that sustains us.
- Honor natural resources by closing the loops between waste and input.
- Minimize the environmental impact of shipping our beer.
- Reduce our dependence on coal-fired electricity.
- Protect our precious Rocky Mountain water resources.
- Focus our efforts on conservation and efficiency.
- Support innovative technology.
- Model joyful environmentalism through our commitment to relationships, continuous improvement, and the camaraderie and cheer of beer
Can't wait to check out the event this weekend!
--Megan
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