Friday, September 30, 2011

Starbucks wants you to be involved in your community

Starbucks Chief Executive Officer, Howard Schultz announced that Starbucks is joining up with DonorsChoose.org and MSNBC to give communities the opportunity to support their students and local schools. Starbucks has a history of encouraging their customers to get involved within their community, local initiates, and public schools through DonorsChoose.org.

Beginning October 4th of this year, Starbucks retail stores and participating grocery stores will begin featuring specially marked bags with DonorsChoose.org donation stickers for each customer to direct funding to the public school of their chose in support of the students, resources, administration, and teachers. Starbucks goal is to not only support thousands of US public schools, but to inspire its customers to do their part within their communities.

Many people disagree with Starbucks' politics and what they represent. Of course there are restrictions that apply to this opportunity, but could this work? We continue to hear disheartening stories of failing public schools, poor teachers, and rising drop out rates. There are many experts that believe if communities get more involved with their local schools they can make a difference and these stories can be uplifting. The important part of this initiative is not that Starbucks is supporting local communities. What is important is the role the entire community plays in ensuring that they have an adequate school and that their students have the opportunity to excel.

Learn more about the DonorsChoose.org, MSNBC, and Starbucks initiative here.

How do you support your local community?


--Krystal

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